“The single greatest problem in communication is the illusion it has taken place.” (George Bernard Shaw)
I’ve come across the suggestion that we should communicate what we want to share until we’re bored of it, only then will others have just started hearing it and understanding it. This is a huge challenge to me personally, but I’m sure to many communicators. We’ve said it once, twice, many times, and still we find our message hasn’t been grasped by some even at the most basic level. But here’s the thing, it’s not generally these people at fault. We can assume and pressume too much. Presume prior knowledge in our listeners, assume the context is understood, assume our definitions are the same.
As communicators we need to make sure our message is engaging to as many as possible and as uncomplicated as possible. Boiling it down to the nub, as Andy Stanley says, if you’ve got one point, you’ve got a message, if you’ve got many, you’ve got a series!
I don’t want to be an illusionist leaving people with no real idea of what they’ve seen and heard. I want to be an effective communicator with a message that is memorable and repeatable.
“Winsome words spoken at just the right time are as appealing as apples gilded in gold and surrounded with silver. – Proverbs 25:11 (TPT)